Google email targeting to be introduced this year
According to Adexchanger, Google email targeting will be introduced soon. It is comparable to Facebook custom audiences, where you as a marketer provide Google with email addresses and Google targets...
View ArticleEmma email marketing acquires Boomerang
Emma email marketing has acquired the digital marketing solution provider Boomerang. Boomerang’s customers will now have access to the Emma email marketing platform. This includes its deep integration...
View ArticleiContact Pro introduced, smarter email marketing
In corporate news, iContact pro has been introduced, promising smarter email marketing. Founded in 2003, iContact is one of the most well known email marketing service providers in the United States....
View ArticleNetSuite acquires Bronto Software for $200 Million
In corporate acquisitions news, a press release issued today confirmed that NetSuite acquires Bronto Software for approximately $200 Million. Netsuite is a provider of cloud-based financials / ERP and...
View ArticleYour email marketing doesn’t suck: it just needs a few pointers
Over the years there’ve been a few ‘your email marketing sucks, here’s why’ posts. Posts like that are of course carrying that title to entice you to read what’s inside. Most of the time the articles...
View ArticleMicrosoft Outlook.com to be replaced by Office 365
If you’ve gotten used to Outlook.com as an email client, hold on to your hat. It is going to be replaced by Office 365. This year, Microsoft will start migrating all Outlook.com users to the Office 365...
View ArticleAurea acquires Lyris
Aurea acquires Lyris in a shares for cash exchange. The definitive agreement to the acquisition has been signed a few days ago. Under the terms of the agreement, each share of outstanding common stock...
View ArticleDelta Airlines outage: crisis communication in a modern era
A power outage today at its headquarters has caused a Delta Airlines outage. This meant several passengers could not catch their flights, or faced long delays or flight cancellations. Countries...
View ArticleReturn Path 2016 Deliverability Benchmark Report: Inbox placement rates down
Return Path has published its 2016 deliverability benchmark report. In the newest edition of the email deliverability benchmark report, Return Path notes that inbox placement rates are down compared to...
View ArticleLitmus Microsoft partnership announced to improve Outlook email experience
At the Litmus Live event today, a Litmus Microsoft partnership was announced to improve Outlook email experience. The goal is to have Litmus act as the feedback channel to directly report to the...
View ArticleCampaign Monitor marketing automation now available for all
The Campaign Monitor marketing automation features have now been made available for all. The marketing automation functionality in the Campaign Monitor platform was introduced last year in March. The...
View ArticleBrand awareness in email marketing: consistency and quality win
Proper handling of brand awareness in email marketing is tough, but in today’s flooded inboxes, brand recognition is super important. If an email is not triggered by the recipient (say an order, a...
View ArticleGoogle popup crackdown on mobile webpages
Do you use popups on your mobile webpages? Life in search is about to get tougher as a Google popup crackdown has been announced. Quoting the update on their blog: “…pages where content is not easily...
View ArticleInterview: Litmus CEO Paul Farnell on Microsoft partnership
Recently in an industry-first, a Litmus Microsoft partnership was announced to improve the Outlook email client experience across many platforms. Right after publishing the news I got the opportunity...
View ArticleChanges coming to Emailmarketingweb.com: more email marketing best practices
As recently noted on Twitter some changes are coming to Emailmarketingweb.com. These includes a focus on email marketing best practices and sharing them in many ways and formats. Over the past roughtly...
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Microsoft Outlook.com to be replaced by Office 365
If you’ve gotten used to Outlook.com as an email client, hold on to your hat. It is going to be replaced by Office 365. This year, Microsoft will start migrating all Outlook.com users to the Office 365...
View ArticleClik here to view.
Aurea acquires Lyris
Aurea acquires Lyris in a shares for cash exchange. The definitive agreement to the acquisition has been signed a few days ago. Under the terms of the agreement, each share of outstanding common stock...
View ArticleClik here to view.
Delta Airlines outage: crisis communication in a modern era
A power outage today at its headquarters has caused a Delta Airlines outage. This meant several passengers could not catch their flights, or faced long delays or flight cancellations. Countries...
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